New 2025 Lance Lance Squire SQ805

Since 1965 Lance has been building America’s most popular truck campers. And today, many of them are still on the road – a true testament to the company’s philosophy that Quality Comes First. Now Lance is making its mark with travel trailers that are the new towable of choice.

Based in California – the nation’s most demanding state for building safe products – Lance manufactures from a State-of-the-Art Production Facility – a 141,000 square foot, 22 acre campus – campus because Lance continues to learn from its dealers and from every single customer who provides ongoing feedback for improvement and new product design.

Ideas born from this process include LanceLock™, the use of Azdel™, Lite-Ply™ and the removal of all Mercury making for an eco-friendly, toxin-free RV. These are just a few of the examples of how Lance uses advanced engineering that contributes to a quality product.

For the last decade, Lance has won the prestigious DSI Award (Dealer Satisfaction Index) for quality almost every year. They are also rated Best in Owner Satisfaction by their customers who are often repeat buyers and a source of referrals for new customers. And recently, Consumers Digest awarded the entire Lance line their highest rating.